Joseph McVeigh
List of John Benjamins publications for which Joseph McVeigh plays a role.
Article
2018. Chapter 9. Join us for this: Lexical bundles and repetition in email marketing texts. Applications of Pattern-driven Methods in Corpus Linguistics, Kopaczyk, Joanna and Jukka Tyrkkö (eds.), pp. 213–250
This paper researches the lexical bundles of email marketing texts targeted at lawyers. The goal is to research the repetitive nature of email marketing. The research uses a corpus of email marketing texts targeted at lawyers, legal case decisions and blog posts written by and for labor and… read more | Chapter