Amitash Ojha
List of John Benjamins publications for which Amitash Ojha plays a role.
Articles
On the role of perceptual similarity in producing visual metaphors Producing Figurative Expression: Theoretical, experimental and practical perspectives, Barnden, John and Andrew Gargett (eds.), pp. 105–126 | Chapter
2020 We explore here the role of perceptual similarity in producing visual metaphors. In the first part of the study, we characterize visual metaphors and show how perceptual similarity is used in various kinds of visual metaphors appearing in advertisements. In the second part, we present two… read more
On the role of perceptual features in metaphor comprehension Metaphor and Communication, Gola, Elisabetta and Francesca Ervas (eds.), pp. 147–170 | Article
2016 In this chapter we present three studies that were conducted to investigate the
role of perceptual features in metaphor comprehension. Results suggest that
priming verbal metaphors with explicit perceptual images facilitates comprehension.
Moreover, stimulating the source concept facilitates… read more