Jian Sang

List of John Benjamins publications for which Jian Sang plays a role.

Article

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Sang, Jian and Grace Zhang 2008 Communication across languages and cultures: A perspective of brand name translation from English to Chinese Journal of Asian Pacific Communication 18:2, pp. 225–246 | Article
Communication across languages and cultures is a markedly complex issue, and translation is more than just a careful linguistic transfer: it is a purposeful action designed to achieve the most effective result in a target group. Few studies have discussed the role of communicative intent in… read more