Mi Zhang
List of John Benjamins publications for which Mi Zhang plays a role.
Articles
“Join the Army. Become the Power of China”: Multimodal metaphors in military recruitment advertising – “The Power of China” Review of Cognitive Linguistics 19:1, pp. 142–171 | Article
2021 Military recruitment advertising, as a type of authoritative political video advertisement, demonstrates a country’s military culture. This paper will provide a brand-new perspective in researching Chinese military culture from the approach of multimodal metaphor. Currently, a multimodal… read more
2018
2014