Lai Haiyan Kelly

List of John Benjamins publications for which Lai Haiyan Kelly plays a role.

Article

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Kelly, Lai Haiyan 2016 Critical metaphor analysis of cosmetics metaphorical advertising slogans: A cross-cultural perspective Cognitive Linguistic Studies 3:1, pp. 134–150 | Article
Metaphor is regarded as a figure of speech in traditional linguistics, but in Cognitive Linguistics (CL), it is “a cognitive phenomenon in which people understand abstract target domains in terms of concrete source domains” (Lakoff and Johnson 1980: 8). In addition to its cognitive basis, metaphor… read more