Zhangjingwen Jia

List of John Benjamins publications for which Zhangjingwen Jia plays a role.

Article

Jia, Zhangjingwen The journey metaphor in Huawei mobile phone commercials Metaphor and the Social World: Online-First Articles | Article

This paper investigates the creative use of the structural, embodied journey metaphor within the genre of video advertising using Conceptual Metaphor Theory (CMT). Conducting a qualitative analysis of eight Huawei mobile phone commercials, I examine how multimodal resources — visual, verbal and… read more