Zhangjingwen Jia

List of John Benjamins publications for which Zhangjingwen Jia plays a role.

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Jia, Zhangjingwen 2024 The journey metaphor in Huawei mobile phone commercials Metaphor and the Social World 14:2, pp. 233–257 | Article
This paper investigates the creative use of the structural, embodied journey metaphor within the genre of video advertising using Conceptual Metaphor Theory (CMT). Conducting a qualitative analysis of eight Huawei mobile phone commercials, I examine how multimodal resources — visual, verbal and… read more