Andrea Macrae
List of John Benjamins publications for which Andrea Macrae plays a role.
Article
2015 Chapter 6. ‘You’ and ‘I’ in charity fundraising appeals The Pragmatics of Personal Pronouns, Gardelle, Laure and Sandrine Sorlin (eds.), pp. 105–124 | Article
The second person pronoun has become significantly more prevalent in UK charity fundraising discourse in the last five years. The effectiveness of ‘you’ in this context, to address and engage the reader and to elicit donations, is as yet under-researched. This chapter draws on theoretical… read more