Irene Rodríguez-Arcos

List of John Benjamins publications for which Irene Rodríguez-Arcos plays a role.

Article

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Rodríguez-Arcos, Irene 2024 Advertising translation in social media: Multimodality and simultaneity in a global campaign Text and Context Revisited Within a Multimodal Framework, Gambier, Yves and Olli Philippe Lautenbacher (eds.), pp. 111–137 | Article
In the multimodal era, communication in social media incorporates new codes and elements that challenge traditional definitions of text and the translation field itself. Integrating semiotics, understanding that modes follow a particular hierarchical order, and analyzing how they influence the… read more