Huanqin Dou
List of John Benjamins publications for which Huanqin Dou plays a role.
Article
How broadcasters enhance rapport with viewers in live streaming commerce: A genre-based discourse analysis Pragmatics 33:4, pp. 592–617 | Article
2023 Despite the increasing research interest, the existing literature on live streaming commerce as a new e-commerce mode is still in its infancy. Based on 100 live streaming commerce videos from the top two broadcasters on Taobao Live in China, this study conducted a genre-based discourse analysis… read more