Nan Wu
List of John Benjamins publications in which Nan Wu is involved.
Articles
2026 A comparative study of discourse interaction strategies in brand narratives between Chinese and American time‑honored enterprises Narrative Inquiry: Online-First Articles | Article
This study conducts a comparative discourse analysis of narrative interaction strategies employed by Chinese and American time-honored brands, based on data drawn from their official websites. Grounded in discursive interaction theory and brand narrative theory, the research develops a… read more
2023 Rhetorical strategies for the construction of a corporate identity: A case study based on Huawei annual reports Pragmatics and Society 14:5, pp. 777–800 | Article
Using Huawei annual reports as data sources, this study examines rhetorical strategies in business discourse for the construction of corporate identity. A socio-pragmatic framework is proposed for analysing such strategies, incorporating a textual analysis of rhetorical strategies, a discourse… read more