Núria Domínguez
List of John Benjamins publications for which Núria Domínguez plays a role.
Article
2001 De Relatieve Overtuigingskracht van Waarde-appèls in Nederlandse en Spaanse Advertenties: Spelen Cultuurverschillen een Rol? Onderzoek ontmoet onderwijs 2, pp. 101–112 | Article
Cultures differ from each other with respect to the relative importance they attach to certain values. Since values play an important role in advertising, it is interesting to study whether appealing to a value that is important in one culture, but not in another culture, is more persuasive in the… read more