Mari Uusküla

List of John Benjamins publications for which Mari Uusküla plays a role.

Previous research on color idioms has shown that they are often culture-specific, and translating them requires shifting between cognitive frames of reference. However, little research has been carried out on the translation process of such idioms. We investigated how Swedish color idioms were… read more
Bimler, David and Mari Uusküla 2018 Chapter 12. Divergence and shared conceptual organization: A Points-of-View analysis of colour listing data from fourteen European languagesProgress in Colour Studies: Cognition, language and beyond, MacDonald, Lindsay W., Carole P. Biggam and Galina V. Paramei (eds.), pp. 223–239 | Chapter
To study associations among colour terms, we asked speakers of fourteen European languages to list terms in the order that they came to mind and converted each list into an array of “adjacencies”. Analysis of these pointed to possible differences among languages in the cognitive organization of… read more
Mohr, Christine, Domicele Jonauskaite, Elise S. Dan-Glauser, Mari Uusküla and Nele Dael 2018 Chapter 11. Unifying research on colour and emotion: Time for a cross-cultural survey on emotion associations with colour termsProgress in Colour Studies: Cognition, language and beyond, MacDonald, Lindsay W., Carole P. Biggam and Galina V. Paramei (eds.), pp. 209–222 | Chapter
Popular opinions link colours and emotions. Yet, affective connotations of colours are heterogeneous (for example, red represents anger and love) partly because they relate to different contexts. Despite insufficient evidence, colours are used in applied settings (health, marketing, and others) for… read more
Uusküla, Mari 2014 Linguistic categorization of BLUE in Standard ItalianColour Studies: A broad spectrum, Anderson, Wendy, Carole P. Biggam, Carole Hough and Christian Kay (eds.), pp. 67–78 | Article
The chapter aims to establish the status of three salient colour terms for blue: blu, azzurro and celeste, in the standard variety of Italian. A number of experiments were performed to examine the context-free and context-sensitive behaviour of blue terms. The results, consistent with previous… read more
Uusküla, Mari 2011 Terms for red in Central Europe: An areal phenomenon in Hungarian and CzechNew Directions in Colour Studies, Biggam, Carole P., Carole Hough, Christian Kay and David R. Simmons (eds.), pp. 147–156 | Article
In 1969 Brent Berlin and Paul Kay suggested that Hungarian may constitute an exception to their theory of universal BCCs by possessing 12 BCTs, including two basic reds. Recently some researchers have proposed that this is also true for Czech. These two genetically distant Central European… read more