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In:Thinking Politically: Cognitive linguistic insights into political discourse
Edited by Anastasios Vogiatzis
[Figurative Thought and Language 22] 2027
► pp. 70–86

Chapter 4
An analysis of the family metaphor in Albanian political discourses on the European Union

 | University of Elbasan “Aleksander Xhuvani”
This content is being prepared for publication; it may be subject to changes.
Abstract
Political discourse often uses metaphors to influence public perception and shape political views, particularly by framing future scenarios as solutions to current issues. Metaphors evoke emotional responses, helping politicians craft persuasive narratives to align with their ideological goals. In his 2022 and 2024 speeches, Albanian PM Edi Rama frequently uses the metaphor of “family” to represent Albania’s EU accession process. This metaphor builds moral credibility, as the family is seen as the foundation of moral systems. Rama frames the EU-Albania relationship through concepts like love, marriage, adultery, and roles of parents and children, assigning traditional patriarchal gender roles, particularly depicting the EU and Albania as bride and groom.
Article outline
  • 1.Introduction
  • 2.Albania and the EU
  • 3.Metaphor and political discourse
  • 4.The family model in political discourse
  • 5.Family scenarios
    • The parent — child scenario
    • The marriaga/love scenario
  • 6.Conclusions
  • Author queries
  • Note
  • References
  • Appendix
References (17)
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