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In:Thinking Politically: Cognitive linguistic insights into political discourse
Edited by Anastasios Vogiatzis
[Figurative Thought and Language 22] 2027
► pp. 112–140

Chapter 6
Political cartoons along the mono-multimodal metaphor continuum

The presidential election in Italy 2022

 | University of Graz
This content is being prepared for publication; it may be subject to changes.
Abstract
In contexts such as advertising or cartoons, the intertwining of verbal and pictorial modes can lead to multimodal metaphors. This chapter discusses the verbal metaphors used in Italian press coverage (Corriere della Sera) and the mono- and multimodal metaphors present in the cartoons by Giannelli in the same newspaper with regard to parallels, in the context of the Italian presidential elections in 2022. The overlapping of the verbal and pictorial representation in the cartoons allows for the reference to a continuum between mono- and multimodal metaphors in a narrow sense. The characterization of this continuum is provided by means of selected examples.
Article outline
  • 1.Introduction
  • 2.Mono- and multimodal metaphors in political cartoons
  • 3.The 2022 presidential election
  • 4.Monomodal vs. multimodal metaphors in the context of the 2022 presidential election
    • 4.1Linguistic metaphors
    • 4.2(Multimodal) Metaphors in political cartoons
  • 5.Discussion
  • Author queries
  • Notes
  • References
  • Appendix
References (31)
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