Madiha Kassawat
List of John Benjamins publications in which Madiha Kassawat is involved.
Articles
2025 Agile working and job satisfaction for localization language agents Translation Spaces 14:1, pp. 50–73 | Article
The localization industry has developed at the levels of content, technology and workflow. While agility can describe any virtual job nowadays, its application in localization should be highlighted, since agile working is now widely adopted in developer teams. Job satisfaction has been… read more
2020 Decoding transcreation in corporate website localization into Arabic Localization around the globe, O'Hagan, Minako and Julie McDonough Dolmaya (eds.), pp. 69–94 | Article
As adaptation is often associated with localization, and with the promotion of transcreation as an extra service in the industry, there is a need to analyze how and to what extent transcreation is used in localization as a type of target-culture-focused translation. This paper looks into… read more
AI-assisted Arabic localization: A longitudinal quality assessment of ChatGPT for culturally sensitive app adaptation Translation and Interpreting Studies: Online-First Articles | Article
This longitudinal study assesses ChatGPT as a localization tool by replicating the same task across two model generations, ChatGPT-4 and ChatGPT-5.4. An open-source music player was adapted into an Arabic Quran player, and quality was assessed across 213 translatable XML strings through cosmetic… read more