Raffaele Pizzo
List of John Benjamins publications in which Raffaele Pizzo is involved.
Articles
The use of LSP in digital cosmetics advertising: A corpus-based critical discourse study Journal of Language and Pop Culture: Online-First Articles | Article
This study explores the use of Language(s) for Specific Purposes (LSP), particularly terminology from chemistry and dermatology, in social media advertising by UK-based cosmetic brands Byoma and The Inkey List. It investigates how these brands use LSP to construct scientific credibility and how… read more