Kenneth Keng Wee Ong
List of John Benjamins publications for which Kenneth Keng Wee Ong plays a role.
Article
2013 “Bon Appétit, Lion City”: The use of French in naming restaurants in Singapore Culinary Linguistics: The chef's special, Gerhardt, Cornelia, Maximiliane Frobenius and Susanne Ley (eds.), pp. 281–304 | Article
In multilingual Singapore, French can frequently be found in the names of local food retailers and restaurants. This study attempts to investigate the form and function of French in these business names. By considering which meanings French expresses in the local corporate context, the reasons… read more