Susanne Hensel-Börner
List of John Benjamins publications in which Susanne Hensel-Börner is involved.
Article
2026 Chapter 4. “A case of du or die” in marketing? A survey on the perception of pronominal address in service encounters “You can say you to me”: Address in German, Kretzenbacher, Heinz L., Horst J. Simon and Christa Dürscheid (eds.), pp. 74–92 | Chapter
Many German businesses are switching from the Sie V address for customers to the du T address. For our experimental study, we produced short videos showing simulated initial phases of service encounters in a car dealership, a bank, and a sports footwear shop. Each video had two versions, with… read more