In:“You can say you to me”: Address in German
Edited by Heinz L. Kretzenbacher, Horst J. Simon and Christa Dürscheid
[Topics in Address Research 7] 2026
► pp. v–vi
This content is being prepared for publication; it may be subject to changes.
Table of contents
Chapter 1.Du, Sie, and beyond: German addressing practices
Heinz L. Kretzenbacher
Horst J. Simon
Christa Dürscheid
Part I.(Micro-)diachronic linguistics
Chapter 2.Vocative, where are you going, man? Cyclicity in pragmaticalization: From vocative to discourse marker and
interjection
Antje Dammel
Melitta Gillmann
Chapter 3.How to address the suster and the
frundinne: Late medieval
forms of address in the epistolary culture of a North German convent
forms of address in the epistolary culture of a North German convent
Lena Vosding
Part II.Address forms (metapragmatics)
Chapter 4.“A case of du or die” in marketing? A survey on the perception
of pronominal address in service encounters
of pronominal address in service encounters
Heinz L. Kretzenbacher
Susanne Hensel-Börner
Chapter 5.Address in metapragmatic discourse: Stereotypical forms, evaluations, and attitude
Philipp Striedl
Chapter 6.How and why choosing the wrong form of address
may make you look like a boomer or a Karen: Characterological figures
on social media
may make you look like a boomer or a Karen: Characterological figures
on social media
Naomi Truan
Part III.Address forms (interactional linguistics)
Chapter 7.The use of German nominal address forms in institutional
interaction: A comparative study across medical encounters, driving lessons,
and oral examination
and oral examination
Minka Džanko
Chapter 8.Addressing others by name in digital communication: An interactional perspective on vocatives in dyadic WhatsApp
chat
Nathalie Bauer
Chapter 9.Summoning by name in co-present interaction: On its temporality, sequentiality, and multimodality
Pepe Droste
Chapter 10.“Schöne Pyjama für Sie, Abla!”: Forms of address in language contact: Usage patterns and pragmatics of
address at a linguistically highly diverse street market in
Berlin
İrem Duman Çakır
Ulrike Freywald
Part IV.Pluricentric perspective
Chapter 11.Vocatives in Namibian German: Multilingual identities
between interconnection and autonomy
between interconnection and autonomy
Henning Radke
Arjen Versloot
Chapter 12.Address on South Tyrolean websites
Marie A. Rieger
