Article published in:Changing Genre Conventions in Historical English News Discourse
Edited by Birte Bös and Lucia Kornexl
[Advances in Historical Sociolinguistics 5] 2015
► pp. 81–102
Changing genre conventions and socio-cultural change
Person-mention in 19th-century English advertisements
The inclusion of advertisers, audiences and other persons, i.e. person-mention, in late 18th- and early 19th-century English advertisements is a salient feature of advertising style. As person-mention decreases during the century, this study explores how the change progresses from 1785 to 1880 in two London newspapers, The Times and The Morning Post, and what functions person-mention serves. The results show that person-mention established an interpersonal relationship where the advertiser attended to the needs of the audience, but towards the end of the century the advertiser-audience dyad lost its importance as a persuasive strategy and advertisements focused on the products only. To understand these linguistic changes, the genre is discussed in the context of 19th-century sociocultural changes, employing an integrationist sociological model.
Keywords: 19th-century English advertisements, advertiser-audience relation, person-mention, sociocultural context
Published online: 24 July 2015
Cited by 2 other publications
Paternoster, Annick & Susan Fitzmaurice
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Corpora and archives
The 19th-century British Library Newspapers
The Times Digital Archive, 1785–1985
Enfield, Nick J. & Tanja Stievers
Halliday, Michael A.K.
The history of The Times. 1935–1939. Part I: The thunderer in the making, 1785–1841. Part II: The tradition established
London: Written, printed and published at the Office of The Times.
Levinson, Stephen C.
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Stievers, Tanja, Nick J. Enfield & Stephen C. Levinson