Edited by Cornelia Ilie and Giuliana Garzone
[Argumentation in Context 10] 2017
► pp. 57–70
Following a conception of the rhetorical dimension of communication as a matter of its ability to induce beliefs and attitudes, this paper proposes an analysis of the rhetorical content of a piece of communication in terms of the perlocutionary effects that it can be expected to produce in its addressees. Following this view, a distinction is drawn between argumentative and non-argumentative rhetorical content, which is illustrated by considering some pieces of discourse about same-sex marriage. I argue that whether or not we deal with argumentation proper, we can find both types of rhetorical content in any type of communication.