Chapter 5
Direct-to-consumer advertisements for prescription drugs as an argumentative activity type
Article outline
- 1.Introduction
- 2.Intrinsic and extrinsic constraints on argumentative discourse
- 3.
Direct-to-consumer prescription drug advertisements
- 4.DTCA as an argumentative activity type
- 5.Example: Nexium advertisement
- 6.Conclusion
-
Notes
-
References
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