Chapter published in:
Contextualizing Pragma-Dialectics
Edited by Frans H. van Eemeren and Peng Wu
[Argumentation in Context 12] 2017
► pp. 77–92

Chapter 5
Direct-to-consumer advertisements for prescription drugs as an argumentative activity type

Article outline
  • 1.Introduction
  • 2.Intrinsic and extrinsic constraints on argumentative discourse
  • 3. Direct-to-consumer prescription drug advertisements
  • 4.DTCA as an argumentative activity type
  • 5.Example: Nexium advertisement
  • 6.Conclusion
  • Notes
  • References
Published online: 12 December 2017
https://doi.org/10.1075/aic.12.05wie
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Bogaards, Maarten
2021. “Completely impartial opinion, okay?”. Journal of Argumentation in Context 10:3 ► pp. 368 ff. Crossref logo

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