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Multimodal Argumentation and Rhetoric in Media Genres
Edited by Assimakis Tseronis and Charles Forceville
[Argumentation in Context 14] 2017
► pp. 1–24

Introduction
Argumentation and rhetoric in visual and multimodal communication

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Article outline
  • 1.Introduction
  • 2.“Visual argumentation” – “visual rhetoric” – “multimodal argumentation” – “multimodal rhetoric”
  • 3.Theoretical and analytical issues in multimodal argumentation
  • 4.Ten contributions to the study of multimodal argumentation and rhetoric
  • 5.Directions for future research in multimodal argumentation and rhetoric
  • Acknowledgements
  • Note
  • References
Published online: 20 December 2017
DOI logo
https://doi.org/10.1075/aic.14.01tse
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