Part of
Exploring Argumentative ContextsEdited by Frans H. van Eemeren and Bart Garssen
[Argumentation in Context 4] 2012
► pp. 233–254
The field of medical practice is influenced by biopolitics, an expanding domain of global controversies over health and medicine. The growth of direct-to-consumer advertising raises questions of influence upon doctor-patient communication. The study makes the case for critical inquiry to advance competent, clinical communicative practices.