Part of
Exploring Argumentative ContextsEdited by Frans H. van Eemeren and Bart Garssen
[Argumentation in Context 4] 2012
► pp. 233–254
Edited by Frans H. van Eemeren and Bart Garssen
[Argumentation in Context 4] 2012
► pp. 233–254
Chapter 14. Drug advertising and clinical practice
Positing biopolitics in clinical communication
The field of medical practice is influenced by biopolitics, an expanding domain of global controversies over health and medicine. The growth of direct-to-consumer advertising raises questions of influence upon doctor-patient communication. The study makes the case for critical inquiry to advance competent, clinical communicative practices.
