Table of contents
List of contributors
Part I. Political context
Chapter 1. The reasonableness of confrontational strategic maneuvering in political interviews
Chapter 2. Values as premises in practical arguments: Conceptions of justice in the public debate over bankers’ bonuses
Chapter 3. Exploiting the room for strategic maneuvering in argumentative discourse: Dealing with audience demand in the European Parliament
Chapter 4. Strategic communication: How governments frame arguments in the media
Chapter 5. Arguments about ‘rhetoric’ in the 2008 US presidential election campaign
Part II. Historical context
Chapter 6. Making history by analogy: Frederick Douglass remembers William the Silent
Chapter 7. Analogy in history: A corpus-based study
Part III. Legal context
Chapter 8. A rhetorical approach to legal reasoning: The Italian experience of CERMEG
Chapter 9. Strategic manoeuvring in the case of the ‘Unworthy spouse’
Chapter 10. Everyday argument strategies in Appellate Court argument about same-sex marriage
Chapter 11. Student speech in public schools: A case study in definitional argument
Part IV. Academic context
Chapter 12. Expert authority and ad verecundiam arguments
Chapter 13. Critique and controversy in digital scientific communication: New formats and their affordances
Part V. Medical context
Chapter 14. Drug advertising and clinical practice: Positing biopolitics in clinical communication
Chapter 15. Argumentative insights for the analysis of direct-to-consumer advertising
Chapter 16. The battle for health care reform and the liberal public sphere
Chapter 17. Contextual constraints on argumentation: The case of the medical encounter
Part VI. Media context
Chapter 18. The effects of hedges and pledges in advertisements for high and low reputation brands
Chapter 19. Higher-order strategic maneuvering by shifting standards of reasonableness in cold-war editorial argumentation
Part VII. Financial context
Chapter 20. The diversifying of contextual constraints and argumentative strategies in friendly and hostile takeover bids
Chapter 21. Reported argumentation in economic-financial news
Name index
Subject index
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