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Linguistic Recycling: The process of quoting in increasingly mediatized settings
Edited by Lauri Haapanen and Daniel Perrin
[AILA Review 33] 2020
► pp. 204–226

More than recycled snippets of news

Quote cards as recontextualized discourse on social media

| University of Vienna

Focusing on Facebook pages from public broadcasters in Austria, Germany, and Switzerland, this paper looks at ways in which written quotations and snippets of news are reused and shared in social media posts. Drawing on recent theorization of digital quotations as recontextualized discourse, the study deals with a specific genre of digital news: quote cards. The qualitative analysis identifies common design patterns, examines the functions of quote cards and shows how text and image are remixed and integrated into multimodal offerings, providing affordances for news-sharing practices and responses into political discourses.

Keywords: news bites, public service media, Facebook, intertextuality, user comments, multimodality, media linguistics
Article outline
  • 1.Introduction
  • 2.Recontextualizing news content as shareable news bites
  • 3.Data and method
  • 4.Findings
    • 4.1Quote-centric news bites and user engagement
    • 4.2Quote cards as multimodal ensembles
      • 4.2.1Text-only quote cards
      • 4.2.2Quotee-related visuals
      • 4.2.3Quote-related visuals
    • 4.3Political opinion review and dialogization
    • 4.4Contrasting multimodal design and quotation discourse
  • 5.Conclusion
  • References
Available under the Creative Commons Attribution-NonCommercial (CC BY-NC) 4.0 license.

For any use beyond this license, please contact the publisher at rights@benjamins.nl.

Published online: 7 October 2020
DOI logo
https://doi.org/10.1075/aila.00037.pfu
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