Article published in:
AILA Review
Vol. 34:2 (2021) ► pp. 212239
References
Becker-Olsen, K.
(2003) Questioning the name game: An event study analysis of stadium naming rights sponsorship announcements. International Journal of Sports Marketing & Sponsorship, 5 (3), 9–20. CrossrefGoogle Scholar
Bering, D.
(2007) Die Kommerzialisierung der Namenwelt: Beispiel: Fussballstadien. Zeitschrift für germanistische Linguistik, 35 (3), 434–465. CrossrefGoogle Scholar
Biber, D., & Conrad, S.
(2019) Register, genre, and style (2nd ed.). Cambridge University Press. CrossrefGoogle Scholar
Boyd, J.
(2000) Selling home: Corporate stadium names and the destruction of commemoration. Journal of Applied Communication Research, 28 (4), 330–346. CrossrefGoogle Scholar
Brophy, A. L.
(2010) The law and morality of building renaming. South Texas Law Review, 52 1, 37–68.Google Scholar
Calderón, M.
(2008) Kaká, Gallinas, gent blaugrana and other soccer-related onymic phenomena in the teaching of onomastics. In E. Lavric, G. Pisek, A. Skinner, & W. Stadler (Eds.), The linguistics of football (Language in Performance 38) (pp. 157–169). Gunter Narr.Google Scholar
Caldwell, D., Walsh, J., Vine, E. W., & Jureidini, J.
(2016) Chapter 1: Discourse, linguistics, sport and the academy. In D. Caldwell, J. Walsh, E. W. Vine, & J. Jureidini (Eds.), The discourse of sport: Analyses from social linguistics (pp. 1–12). Routledge. CrossrefGoogle Scholar
Chen, K. K., & Zhang, J. J.
(2011) Review Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship: Development of a theoretical framework. Sport Management Review, 14 1, 103–116. CrossrefGoogle Scholar
Clark, J. M., Cornwell, T. B., & Pruitt, S. W.
(2002) Corporate stadium sponsorships, signaling theory, agency conflicts, and shareholder wealth. Journal of Advertising Research, 42 (6), 16–32. CrossrefGoogle Scholar
Council of Europe
(2020) Common European Framework of Reference for Languages: Learning, teaching, assessment – Companion volume. Council of Europe Publishing.Google Scholar
Crompton, J., & Howard, D.
(2003) The American experience with facility naming rights: Opportunities for English professional football teams. Managing Leisure, 8 (4), 212–226. CrossrefGoogle Scholar
Duckert, A. R.
(1973) Place nicknames. Names, 21 (3), 153–160. CrossrefGoogle Scholar
Duff, P., & Phelps, M.
(2019) Champions league stadium naming rights study: Are football stadium naming rights undervalued? A European analysis. Retrieved on 6 April 2021 from https://​www​.duffandphelps​.com​/insights​/publications​/valuation​/european​-stadium​-naming​-rights​-report​-2019
Eddy, T.
(2013) Measuring effects of naming-rights sponsorships on college football fans’ purchasing intentions. Sport Management Review, 17 (3), 362–375. CrossrefGoogle Scholar
Edensor, T., & Millington, S.
(2008) ‘This is our city’: Branding football and local embeddedness. Global Networks, 8 (2), 172–193. CrossrefGoogle Scholar
File, K.
(2015) The strategic enactment of a media identity by professional team sports players. Discourse & Communication, 9 (4), 441–464. CrossrefGoogle Scholar
Garfinkel, H.
(1984) Studies in ethnomethodology. Polity.Google Scholar
Gillooly, L., & Medway, D.
(2019) 16: Sponsorships, stadia, and naming rights. In S. Chadwick, D. Parnell, P. Widdop, & C. Anagnostopoulos (Eds.), Routledge handbook of football business and management (pp. 199–208). Routledge.Google Scholar
Giulianotti, R.
(1999) Football: A sociology of the global game. Polity.Google Scholar
Haan, P., & Shank, M.
(2004) Consumers’ perceptions of NFL stadium naming rights. International Journal of Sports Marketing and Sponsorship, 5 (4), 25–37. CrossrefGoogle Scholar
Kim, D., Shin, S. H., Walker, M., & Koo, G.-Y.
(2017) Examining the effects of corporate renaming of a historic college football stadium. In J. J. Zhang & B. G. Pitts (Eds.), Contemporary sport marketing: Global perspectives (pp. 244–258). Routledge. CrossrefGoogle Scholar
Knab, J.
(1995) Falsche Glorie: Das Traditionsverständnis der Bundeswehr. Links.Google Scholar
KPMG
(2020) Stadium sponsorship – An unexploited field of play. Football Benchmark 29 September 2020 Retrieved on 6 April 2021 from https://​footballbenchmark​.com​/library​/stadium​_sponsorship​_an​_unexploited​_field​_of​_play
Lavric, E., Skinner, A., & Stadler, W.
(Eds) (2008) The linguistics of football. Narr.Google Scholar
Lötscher, A.
(1995) Der Name als lexikalische Einheit: Denotation und Konnotation. In E. Eichler, G. Hilty, H. Löffler, H. Steger, & L. Zgusta (Eds.), Namenforschung. Ein internationales Handbuch zur Onomastik (pp. 448–457). De Gruyter.Google Scholar
Meân, L., & Halone, K. K.
(2010) Sport, language, and culture: Issues and intersections. Journal of Language and Social Psychology, 29 (3), 253–260. CrossrefGoogle Scholar
Medway, D., Warnaby, G., Gillooly, L., & Millington, S.
(2019) Scalar tensions in urban toponymic inscription: The corporate (re)naming of football stadia. Urban Geography, 40 (6), 784–804. CrossrefGoogle Scholar
Nakazawa, M., Yoshida, M., & Gordon, B. S.
(2016) Antecedents and consequences of sponsor-stadium fit: Empirical evidence from a non-historic stadium context in Japan. Sport, Business and Management, 6 (4), 407–423. CrossrefGoogle Scholar
Reysen, S., Snider, J. S., & Branscombe, N. R.
(2012) Corporate renaming of stadiums, team identification, and threat to distinctiveness. Journal of Sport Management, 26 (4), 350–357. CrossrefGoogle Scholar
Woisetschläger, D. M., Eiting, A., Haselhoff, V. J., & Michaelis, M.
(2010) Determinants and consequences of sponsorship fit: A study of fan perceptions. Journal of Sponsorship, 3 (2), 169–180.Google Scholar
Woisetschläger, D. M. & Haselhoff, V. J.
(2009) The name remains the same for fans: Why fans oppose naming right sponsorships. Advances in Consumer Research, 361, 775-776.Google Scholar
Woisetschläger, D. M., Haselhoff, V. J., & Backhaus, C.
(2014) Fans’ resistance to naming right sponsorships – Why stadium names remain the same for fans. European Journal of Marketing, 48 (7–8), 1487–1510. CrossrefGoogle Scholar