The use of foreign languages in tourism
Research needs
This paper examines the research needs relating to the use of foreign languages in tourism activities in Australia and New Zealand. Various claims have been made that the provision of effective foreign language services is essential to the expansion and diversification of tourism in both countries. However, there is currently a lack of precise information on the ways in which the tourism industry in Australia and New Zealand is providing appropriate language assistance that meets the needs of inbound visitors who are speakers of languages other than English. Studies that have been carried out into certain areas of foreign language use in tourism in Australia and New Zealand are discussed and a number of suggestions are made as to future directions for research.
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Cited by (2)
Cited by two other publications
Cowling, Jeremy David
2007.
Needs analysis: Planning a syllabus for a series of intensive workplace courses at a leading Japanese company.
English for Specific Purposes 26:4
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