Examining the native speakers’ understanding of communicative purposes of a written genre in modern standard Chinese
This study aims to examine the different attitudes of the native speakers in understanding a written genre of Modern Standard Chinese—sales letters. The examination mainly focuses on the use of formulaic components as they appear in real Chinese sales letters and to compare these with the prescribed advice given in textbooks. To do this, 100 business students and 100 managers were surveyed for their views on appropriate business writing. The divergence of the views of these two groups of native speakers indicates that there is a gap between business teaching and business writing practice. The managers had a good understanding of the communicative purposes of the sales letters, while the students lacked this kind of understanding, which indicates the gap between business teaching and business writing practice.
Published online: 01 January 1997
Chen Yunzhong and Wang Yingzhi
Freadman, A. and Macdonald, A.
He Quanheng and Lü Zongnai
Martin J.R. and Rothery, J.
Zhao Hongqing and Lu Wenzhen
in press b) The use of sales genres in Chinese written business communication reflects changes in economic structure. The Journal of Business Communication..
Cited by 2 other publications
Chu Ng, Po & Alexander Seeshing Yeung
This list is based on CrossRef data as of 03 april 2022. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.