Article published in:
APTIF 9 - Reality vs. Illusion: From Morse code to machine translationEdited by Frans De Laet, In-kyoung Ahn and Joong-chol Kwak
[Babel 66:4/5] 2020
► pp. 750–764
New interpretation and techniques of transcreation
Chen Du | Xi’an Beilin Haidai Translation Center
This article points out some “loopholes” in the traditional Chinese-English translation theories, and proposes
several transcreation theories to countermeasure the “loopholes”, illustrating non-equivalences. In particular, the article
proposes a novel translation/transcreation theory that incorporates the writing field, in both the source and target languages,
into the traditional translation field. This is for the purpose of cultural transmission and integration. In addition, the article
illustrates the relationship between translation and writing by dissecting the translation/transcreation process into two
processes: understanding and writing. Moreover, it suggests that the transcreation field develop some criteria, such as: fidelity,
flexibility and creativity, and that all the science, social science and humanities subareas in the transcreation field are
categorized according to these criteria. In order to support the transcreation theories and multidisciplinary translation theories
proposed in this article, some typical examples and transcreation techniques that push the envelope of existing transcreation
theories are provided. This article may shed new light on the limitations of, and possible solutions to, machine translation. It
may also answer questions like: “Is understanding unimportant to machine translation?”
Keywords: transcreation, trans-writing, multidisciplinary translation theories, research-based transcreation
Keywords: transcréation, transécriture, théories sur la traduction multidisciplinaire, transcréation basée sur la recherche
Published online: 17 August 2020
https://doi.org/10.1075/babel.00178.che
https://doi.org/10.1075/babel.00178.che
References
References
Benetello, Claudia
Polak, Elliot; and Cuttita, Frank
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