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Article published In:
Museums as Spaces of Cultural Translation and Transfer
Edited by Sophie Decroupet and Irmak Mertens
[Babel 70:5] 2024
► pp. 615–636

Visitor experience as translation

Intertextuality and identity in experiences of an American Chinese museum

 | Hong Kong Baptist University
This paper explores the museum visitor experience as a form of translation. It argues that if a given exhibition can be seen as a cultural translation, then it is also true that the visitor’s reading of that exhibition constitutes a further layer of translation, as the visitor enacts their own transformation of the culture on display. The paper draws on intertextuality as a means to understand the ways in which this transformation occurs. It delineates a three-level typology of intertexts employed by the visitor and considers how the use of such intertexts constructs the visitor’s positionality in regard to the exhibition. The paper focuses on data from a diasporic museum, the Museum of Chinese in America, and applies a methodology involving analysis of TripAdvisor reviews and post-visit diaries to the online museum. The paper concludes that diaspora museums are a case in which the particular nexus of identity issues at work provide a more complex view of the visitor experience as translation.
Keywords: museum translation, visitor experience, intertextuality, diaspora, Museum of Chinese in America
Article outline
  • Introduction
  • Approaching visitor experience as translation: Memory, identity and intertextuality
  • The Museum of Chinese in America
  • Methodological considerations
  • Mapping the intertexts
  • Meshing of intertexts in the tripadvisor reviews
  • Intertexts and identity in the visit diaries
  • Conclusion
  • References
Published online: 13 May 2024
DOI logo
https://doi.org/10.1075/babel.00397.nea
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