Feelings, language and referential preferences in advertising (North America, French Canada and France)
This study is based on a bilingual corpus made up of advertisements published in North American magazines and their translations for French Canadians, and on a unilingual corpus of advertisements published in France.<p>Drawing primarily on research conducted in the area of cultural studies and on such concepts as universalism/particularism, individualism/collectivism, monochronic/synchronic cultures, etc., this paper analyses the part played by feelings and language, and the referential preferences in the North American advertisements, their translated versions and the French advertisements.
Published online: 28 October 2010
Cited by other publications
Lim, Lily & Kwok Ying Loi
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