Subject index

• aesthetics 63–66, 74

• allegory 51, 113, 148, 152, 163, 232

• allusion 270–271, 275, 278

• cognition 65, 84, 172, 218, 222–224, 279
  • cultural cognition 177–179, 191
  • embodied cognition69

• cognitive poetics 9, 210, 222–223

• cognitivism 65, 68

• conceptual metaphorSee metaphor

• Conceptual Metaphor Theory 9, 30, 84, 120, 264 ; See also Extended Conceptual Metaphor Theory

• conceptual metonymySee metonymy

• conceptualism 64, 68–70

• construal 10, 130, 154, 211–212, 214–216, 218–219, 222, 224–225, 241, 275–277

• construction 10, 35, 72–73, 75, 154, 156, 211–212, 215–216, 219, 222, 225, 270, 277

• context 4, 5, 16, 22, 36, 39–40, 50, 52, 54–55, 67, 86–87, 122, 129–130, 150, 152, 154, 158, 162–164, 165, 218, 220, 222, 233, 263–266, 270–272
  • abstract context166
  • artistic context153
  • bodily context16
  • conceptual-cognitive context 16, 30
  • context type16
  • cultural context 150, 156, 167, 264
  • fictional context42
  • historical context172
  • cultural-civilizational context150
  • discourse context 4–5, 16
  • discursive context233
  • literary context 150, 152, 156
  • multimodal context 34, 242
  • non-literal context67
  • physical context 4, 24, 31
  • pictorial context 39, 53–54
  • political context 4, 150, 243–244
  • religious context 42, 150
  • ritual context 267, 278
  • rural context124
  • situational context16
  • contextual clue53
  • contextual factor16
  • contextual knowledge38
  • contextual type 38–39, 234
  • contextualist view 30, 31 ; See also contextual metaphor, contextual visual metaphor

• cultural conceptualization 177, 265, 267

• embodiment 3, 64, 151

• emotion 2, 5, 62, 120, 135, 141, 149, 160, 167–168, 193, 201–202, 204–205, 258, 264

• Extended Conceptual Metaphor Theory 7–8, 15, 18 ; See also Conceptual Metaphor Theory

• idiom 10, 73, 89, 266–279
  • ritual idioms 269, 272–273, 275, 277–279, 280

• image 1, 7, 9–10, 16, 19, 20–21, 33–35, 39–40, 54, 66, 73, 107, 123–124, 152, 161, 163, 178, 213–214, 223, 232, 234, 252, 254, 256, 258–259, 273 ; See also imagery, mental image, mental imagery, visual image, visual imagery

• imagery 7, 46, 53, 223

• image schema 2, 16, 25–26, 28, 31, 48, 75, 164, 166, 273

• mental image 1–2, 10, 53, 73–74, 211, 215, 221, 223–225

• mental imagery 9, 40–41, 46–47, 50–53, 55, 213, 215, 223

• metaphor 2–5, 7–9, 16–22, 24–31, 33–40, 42, 48, 50, 54–79, 84–85, 92–93, 95–97, 99–100, 111–113, 119–124, 126–127, 130–141, 148–155, 157, 161–164, 166–167, 172, 176–180, 182–191, 193–196, 199–205, 210, 233–246, 248, 251, 256–258, 264–276, 278
  • contextual metaphor 17, 39, 238, 245
  • contextual visual metaphor 39, 48, 54–55
  • correlation-based metaphor 18, 22
  • correlation-based visual metaphor18
  • cultural metaphor 119, 124, 278
  • deliberate metaphor 42, 67
  • image metaphor 9, 177–178, 181, 201, 204–205
  • indirect metaphor 39–40, 54
  • linguistic metaphor 7, 17, 64, 66, 68, 151
  • multimodal metaphor 17, 84, 93, 148, 234–236, 239–240, 257–259
  • narrative perceptual metaphor155
  • narrative pictorial metaphor162
  • perceptual metaphor 148, 151–152, 154–155, 172
  • pictorial metaphor 16, 34–35, 56, 151–154
  • poetic metaphor 8–9, 61, 67, 119, 124, 265
  • quasi-universal metaphor2
  • resemblance metaphor 18, 24
  • resemblance-based visual metaphor22
  • stylistic metaphor 16, 148
  • verbo-pictorial metaphor 17, 25, 42, 100

• metaphoric scenario 232–235, 239–243, 253–254, 257–259

• metaphor-metonymy interaction 9, 84–85, 100

• metaphtonymy 84, 92, 111–112, 241–246, 257–259
  • multimodal metaphtonymy 241, 243–244

• metonymy 5, 8, 21, 50, 85–89, 91–93, 95–97, 99–100, 103, 105–107, 110–113, 122, 126, 131, 133–137, 139–140, 142–143, 178–179, 182, 184, 188–190, 231–232, 238–245, 253, 257, 265, 267, 270
  • visual metonymy 232, 238

• metonymic chain 84, 95, 112, 241

• metonymic expansion 85, 89, 92, 94–96, 101–102 ; See also multimodality: multimodal metonymic expansion and reduction

• metonymic reduction 85, 92, 96–101, 106–112 ; See also multimodality: multimodal metonymic expansion and reduction

• multimodality 113, 232, 235, 239–240
  • multimodal ad(vertisement) 84, 87, 90, 92–93, 102–103
  • multimodal advertising 8, 111
  • multimodal conceptual patterns 10, 232–233, 242, 256–259
  • multimodal discourse 84, 111, 113, 128
  • multimodal genres259
  • multimodal identification procedure 231, 233
  • multimodal metonymic expansion and reduction 97, 106–107
  • multimodal perceptual systems151
  • multimodal tropes 35, 112 ; See also context: multimodal context; metaphor: multimodal metaphor; metaphtonymy: multimodal metaphtonymy

• persuasiveness265

• picture 1–2, 4–5, 7–8, 10, 16–17, 34–35, 37–39, 41–42, 44–48, 50, 53, 54–55, 62, 65–66, 85, 128, 142–143, 148, 151, 153–160, 163, 166, 169–170, 177–178, 180, 186, 232, 243, 256, 280

• stylistics224
  • stylistic analysis225
  • stylistic choice 214, 225
  • stylistic decision224
  • stylistic rendering 215, 224 ; See also metaphor: stylistic metaphor

• universality224See also metaphor: quasi-universal metaphor

• variation 9, 210–211, 224, 241

• viewing arrangement 275–276

• viewpoint 10, 210, 264–265, 275–279

• visual experience: sign-like visual experience 2, 8, 17–18, 30
  • non-sign-like visual experience 2, 8, 17–18, 30–31

• visual image 19, 22, 24, 76

• visual imagery 10, 225

• visual mode 9, 120, 129, 141–143, 188, 232, 234–235, 259

• visuality 7, 8, 73, 76