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Reassessing Dubbing: Historical approaches and current trends
Edited by Irene Ranzato and Serenella Zanotti
[Benjamins Translation Library 148] 2019
► pp. 103–124

Chapter 5
Audiovisual translation in the age of digital transformation

Industrial and social implications

This chapter presents three different, though intertwined, implications of digital transformation in the various processes of audiovisual translation. Firstly, the relevance that technological developments have had on audiovisual translation and localization will be dealt with. Having chosen technological progress as a key point in describing audiovisual translation and localization, the possibilities offered by technology to foster international communication and to make an impact on international audiences will be analyzed. Secondly, the role of these new audiences, and their unexpected empowerment due to the democratization brought about by technology, will also be analyzed. Finally, and following this downstream thread, instances of audiovisual translation used as political weapons will be tackled; these will illustrate how translators, eventually, can use audiovisual translation to make themselves visible, in order to convey political and ideological ideas, and ultimately, take action.

Keywords: audiovisual translation, digital transformation, technology, active audiences, politics
Article outline
  • 1.The new world of audiovisual media and localization
  • 2.Technological shifts in the world of audiovisual translation
  • 3.New habits after digitalization: Focus on dubbing
  • 4.Active and passive audiences
  • 5.Audiovisual translation as a social and political tool
  • Acknowledgements
  • References
  • Filmography
Published online: 6 August 2019
DOI logo
https://doi.org/10.1075/btl.148.05cha
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Filmography

American Odyssey
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Big Time Rush
. Scott Fellows. USA 2009–2013.Google Scholar
Crossing Lines
. Edward Allen Bernero. Germany/USA/Italy/France 2013–2015.Google Scholar
Glee
. Ian Brennan, Brad Falchuk, and Ryan Murphy. USA 2009–2015.Google Scholar
Good Behavior
Chad Hodge, and Blake Crouch. USA. 2016-in production.
Hannah Montana
. Richard Correll, Barry O’Brien, and Michael Poryes. USA 2006.Google Scholar
I Am Your Father
. Marcos Cabotà, and Toni Bestard. Spain 2016.Google Scholar
El Ministerio del Tiempo
Pablo Olivares, and Javier Olivares. Spain. 2015-in production.
NCIS
Tony Wharmby. USA. 2003-in production.
The Nutty Professor
. Tom Shadyac. USA 1996.Google Scholar
Der Untergang
. Oliver Hirschbiegel. Germany 2004.Google Scholar
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Baños, Rocío
2020. Insights into the dubbing process: a genetic analysis of the Spanish dubbed version of Ocean’s Eleven. Perspectives 28:6 ► pp. 879 ff. DOI logo
Fakharzadeh, Mehrnoosh
2022. A Sociological Approach to Official and Non-Official Audiovisual Translators’ Practice in Iran: The Case of Movie Title Translation. Journal of Intercultural Communication Research 51:4 ► pp. 430 ff. DOI logo
Fuentes-Luque, Adrián
2020. Exploring Venezuela’s audiovisual translation landscape. Journal of Multicultural Discourses 15:1 ► pp. 104 ff. DOI logo
Minutella, Vincenza
2021. Dubbing Animated Films: A Complex Collaborative Process. In (Re)Creating Language Identities in Animated Films, ► pp. 19 ff. DOI logo

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