Part of
Translation as Intercultural Communication: Selected papers from the EST Congress, Prague 1995Edited by Mary Snell-Hornby, Zuzana Jettmarová and Klaus Kaindl
[Benjamins Translation Library 20] 1997
► pp. 173–184
Edited by Mary Snell-Hornby, Zuzana Jettmarová and Klaus Kaindl
[Benjamins Translation Library 20] 1997
► pp. 173–184
Avertising — A five-stage strategy for translation
Cited by (15)
Cited by 15 other publications
Corrius, Montse & Eva Espasa
2023. Is Transcreation Another Way of Translating? Subtitling Estrella Damm’s Advertising Campaigns into English. Íkala, Revista de Lenguaje y Cultura 28:2 ► pp. 1 ff. 
ŞEVİK, Nesrin
2022. Reklam çevirisi ve çeviri stratejileri. RumeliDE Dil ve Edebiyat Araştırmaları Dergisi :27 ► pp. 931 ff.
Floros, Georgios & Parthena Charalampidou
Sulaiman, M. Zain & Rita Wilson
2019. Tourism Promotional Materials Across Languages and Cultures. In Translation and Tourism, ► pp. 37 ff.
Pillière, Linda
2018. Style and Voice: Lost in Translation?. Etudes de stylistique anglaise :12 ► pp. 225 ff.
Cui, Ying
2017. The transference of poetic quality in the translation of English–Chinese advertisements. Perspectives 25:1 ► pp. 82 ff.
Fan, Hui
2017. Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective. Open Journal of Social Sciences 05:11 ► pp. 38 ff.
Evans, Lisa, Rachel Baskerville & Katariina Nara
2015. Colliding Worlds: Issues Relating to Language Translation in Accounting and Some Lessons from Other Disciplines. Abacus 51:1 ► pp. 1 ff.
Kuşçu, Seda & Sezer Ünlü
2015. Teaching Translation: A Suggested Lesson Plan on Translation of Advertising through the Use of Authentic Materials. Procedia - Social and Behavioral Sciences 199 ► pp. 407 ff.
Kong, Judy Wai Ping
2012. How to make students culturally aware: the case of advertisement translation. Perspectives 20:2 ► pp. 219 ff.
Woodward-Smith, Elizabeth & Ekaterina Eynullaeva
2009. A cross-cultural study of the translation and adaptation of advertisements for beauty products. Perspectives 17:2 ► pp. 121 ff.
Smith, Veronica
2008. Visual Persuasion: Issues in the Translation of the Visual in Advertising. Meta 53:1 ► pp. 44 ff.
Smith, Karen
2006. Rhetorical figures and the translation of advertising headlines. Language and Literature: International Journal of Stylistics 15:2 ► pp. 159 ff.
Adab, Beverly & Cristina Valdés
2004. Introduction. The Translator 10:2 ► pp. 161 ff.
Valdés, Cristina
2003. García, Antonio Bueno. 2000. Publicidad y traducción. Target. International Journal of Translation Studies 15:1 ► pp. 176 ff.
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