Literalness as an overall strategy for translating advertisements in Czech republic

Jettmarová, Zuzana

doi:10.1075/btl.27.15jet

Part of

Translators' Strategies and Creativity: Selected Papers from the 9th International Conference on Translation and Interpreting, Prague, September 1995
Edited by Ann Beylard-Ozeroff, Jana Králová and Barbara Moser-Mercer
[Benjamins Translation Library 27] 1998
► pp. 97–106

Literalness as an overall strategy for translating advertisements in Czech republic

Zuzana Jettmarová

Published online: 15 May 1998

https://doi.org/10.1075/btl.27.15jet

Cited by (2)

Cited by two other publications

Bayer-Hohenwarter, Gerrit

2012. “Creative Shifts” as a Means of Measuring and Promoting Translational Creativity. Meta 56:3 ► pp. 663 ff.

Smith, Karen

2006. Rhetorical figures and the translation of advertising headlines. Language and Literature: International Journal of Stylistics 15:2 ► pp. 159 ff.

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