Article published in:
Translators' Strategies and Creativity: Selected Papers from the 9th International Conference on Translation and Interpreting, Prague, September 1995. In honor of Jiří Levý and Anton PopovičEdited by Ann Beylard-Ozeroff, Jana Králová and Barbara Moser-Mercer
[Benjamins Translation Library 27] 1998
► pp. 97–
Literalness as an overall strategy for translating advertisements in Czech republic
Published online: 15 May 1998
https://doi.org/10.1075/btl.27.15jet
https://doi.org/10.1075/btl.27.15jet
Cited by
Cited by 2 other publications
Bayer-Hohenwarter, Gerrit
2012. “Creative Shifts” as a Means of Measuring and Promoting Translational Creativity.
Meta 56:3 ► pp. 663 ff. 
Smith, Karen
2006. Rhetorical figures and the translation of advertising headlines.
Language and Literature: International Journal of Stylistics 15:2 ► pp. 159 ff.
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