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Part of
Visual Metaphor: Structure and process
Edited by Gerard J. Steen
[Converging Evidence in Language and Communication Research 18] 2018
► pp. 117–146

Chapter 5
Behavioral evidence for VISMIP

Article outline
  • 5.1Introduction
  • 5.2Method
    • 5.2.1Participants
    • 5.2.2Material
    • 5.2.3Instructions
    • 5.2.4Test session
    • 5.2.5Data transcription
    • 5.2.6Empirical evidence for VISMIP
  • 5.3General understanding
  • 5.4Units of analysis and finding incongruity
  • 5.5Testing the need for comparison and testing non-literal meaning
  • 5.6Potential explanation by cross-domain mapping
  • 5.7Conclusion
  • References
Published online: 6 December 2018
DOI logo
https://doi.org/10.1075/celcr.18.05van
References (18)
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Cited by (3)

Cited by three other publications

Kowalski, Grzegorz
2022. Kognitywne modele metafory wizualnej: teoria, metodologia, analizy. LingVaria 17:1(33) DOI logo
Ventalon, Geoffrey, Grozdana Erjavec & Charles Tijus
2020. Processing visual metaphors in advertising: an exploratory study of cognitive abilities. Journal of Cognitive Psychology 32:8 ► pp. 816 ff. DOI logo
[no author supplied]
2023. Slowing Metaphor Down [Converging Evidence in Language and Communication Research, 26], DOI logo

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