Chapter published in:
Visual Metaphor: Structure and process
Edited by Gerard J. Steen
[Converging Evidence in Language and Communication Research 18] 2018
► pp. 163–184

Chapter 7
Conventionality in visual metaphor

Article outline
  • 7.1Introduction
  • 7.2Conceptual Metaphor Theory and the role of conventionality
  • 7.3Metaphor processing: The career of metaphor
  • 7.4The career of visual metaphor
    • 7.4.1Introduction
    • 7.4.2Method
      • Pretest
      • Participants
      • Materials
      • Design
      • Procedure
      • Statistical and control analyses
    • 7.4.3Results
    • 7.4.4Conclusion
  • 7.5General conclusion
  • Acknowledgements
  • Notes
  • References
Published online: 06 December 2018
https://doi.org/10.1075/celcr.18.07hod
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