Index

• Abstract 60, 65–67, 76, 80, 82, 86, 90–91, 93, 97–99, 104, 123, 125–126, 131, 133, 140, 143, 159, 164, 167–168, 182, 191

• Advertisement 12, 14–19, 29–30, 32, 35, 49, 64, 79, 91–95, 100, 106–107, 109, 118–119, 121, 123–124, 129–130, 134, 136–137, 143, 149, 153, 155, 157–159, 165–166, 170, 172–175, 180, 182, 185, 190, 194

• Ambiguity 96, 123

• Analogy 17–18, 35–36, 41, 51, 60, 187

• Analysis 1, 6, 8, 22, 35, 47–50, 53–57, 59–64, 67–71, 74–81, 83, 89–90, 92–93, 102, 111, 120, 127, 130–131, 133, 143–144, 152–154, 156, 160, 177, 181, 190, 195–196

• Appreciation 43, 135, 175, 177, 181

• Background knowledge3

• Career of Metaphor Theory 6–7, 185–187, 192–193

• Cartoon 1–4, 7, 14, 47–49, 64, 69, 71, 75–76, 91, 93, 95, 99–101, 104, 107–108, 118–119, 121, 125–126, 128, 131–133, 135, 141, 143, 159, 165, 171, 190, 194

• Categorisation 167–168, 174, 181

• Communication 1, 47, 62, 97–98, 159–160, 172, 192–193, 196

• Comparison 2, 5–6, 8, 50–53, 56–62, 68–69, 71–74, 77–78, 81–82, 105, 120, 133, 138–140, 142–143, 153–154, 159, 167–168, 171, 174–176, 178–181, 187, 189, 191–194, 196

• Comprehension 8, 14, 141, 143

• Conceptual domain 42, 47, 57, 59, 69, 151, 164, 193

• Conceptual metaphor 49, 102–103, 164, 171, 185, 192–193

• Conceptual Metaphor Theory 164, 171, 185, 192–193

• Conceptualization 7, 49–50, 53, 56, 58, 97–98, 102–103, 147, 159, 193, 196

• Concrete 39–40, 70, 86, 90, 93, 156, 159, 173, 192

• Conventionality 6–7, 102, 106, 163–164, 167–168, 171–172, 174–181, 186–190, 192, 196

• Conventionalisation181

• Corpus 7, 51, 58, 82, 89–92, 97, 99–101, 103–104, 107–111, 194

• Correspondence 29, 32, 97–98, 104, 147, 149, 151–156, 158, 160, 164, 188–189

• Cross-domain mapping 47, 49, 51–52, 56, 59–60, 79, 120, 139–140, 193, 195

• Cue 3, 30, 57, 60, 67, 93, 99, 106, 134, 147, 156

• Culture182

• (non)deliberate metaphor 7, 51, 192–196

• (in)direct metaphor 49–53, 56, 58–59, 72, 195

• Discourse 1, 6, 8, 49, 51–54, 56, 59, 61–62, 67, 72–74, 78, 82–83, 105, 120, 130, 140–143, 191, 193, 196

• Dissimilarity 151–154

• Expression 1, 11–12, 17, 30, 48–49, 91, 93, 97–100, 102–103, 107, 109, 122, 147, 163–164, 168, 171–172, 174, 178, 181, 185, 187, 189, 193, 195

• Fusion 14–15, 19, 23, 99, 148, 159, 174

• Genre 2, 4, 8, 12, 14, 17, 49, 82, 89–91, 93, 96, 109, 111, 118–119, 121, 125, 136, 138, 143, 159, 165, 190, 194, 196

• Identification 6–8, 47–61, 63–65, 81–83, 89, 92, 95, 104, 117, 126, 129–131, 133–135, 138, 141–144, 150, 171, 185, 188–192, 196

• Illustration 47, 91, 95–96, 100–101, 118–119, 126–127, 130, 140–141, 143, 170, 193

• Image 2–4, 6–7, 11–12, 14–20, 22–23, 25, 27, 29–30, 32, 36, 38–39, 42–43, 49–50, 53–59, 61–72, 74–78, 80–82, 89–93, 96–11, 118–119, 121–123, 125–128, 130–135, 138–143, 148–149, 152, 165, 171–174, 179–180, 182, 187–188, 190–191

• Incongruity 2–3, 6, 12–25, 27, 29–32, 35–43, 51–53, 55–59, 61, 68–72, 74, 80–81, 96–97, 104, 120, 130, 133–136, 138, 143, 190

• Interpretation 2–4, 11–12, 15, 33, 47, 63–67, 75, 80, 82–83, 89–93, 95–97, 107, 121, 123, 127–128, 130, 132–135, 139–140, 143, 147, 149, 158–159, 164, 167, 175–176, 179–180, 182, 187–191

• Juxtaposition 15, 27, 57, 99, 148–149, 158–159, 174, 178, 182, 189

• Mapping 14, 32, 37, 41, 47, 49, 51–53, 56, 59–60, 74, 79, 93, 117, 120, 140, 150, 164, 168, 180, 187–189, 192–193, 195

• Metonymy 92–93, 98, 104–105

• Mip 6, 8, 49, 52–54, 196

• Mipvu 6, 8, 49–54, 56, 58–62, 65, 68–69, 72–74, 81, 117, 190, 196

• Modality 1, 6–7, 30, 97, 102, 111, 154, 158, 165, 167, 174, 177–181, 185, 187–189

• Multimodality43

• Multimodal metaphor 8, 90–91

• Novelty 102, 192

• Operationalization 6, 61–62, 68, 70, 72, 181

• Painting 95, 99, 109, 118–119, 121, 134, 136, 138

• Perception 20, 106

• Pictorial metaphor 11, 15, 19, 30, 33, 47, 91

• Pragmatic 12, 19, 30

• Processing 1, 3, 6–7, 17, 29, 49, 83, 117–118, 120, 129, 134–136, 141–144, 150, 153–155, 159, 163–165, 167–168, 171, 174, 179–182, 185, 187–190, 192–193, 195–196

• Recognition 62, 159

• Referential meaning 65–67, 69, 71–72, 75–77, 81–82, 91, 93, 97–99, 104–105, 121–123, 126, 132–134, 191–193

• Reliability 49, 54–55, 83, 93, 103, 126, 144, 175–176

• Replacement 14, 99, 148–149

• Resemblance 6, 138, 152, 186–187

• Resolution 2, 6, 15–18, 25, 29–43, 97, 130

• Semantic 42, 65–66, 68, 90, 120, 150–153, 155, 158, 175, 189

• Semiotic 62, 97–98

• Shape similarity 7, 147, 150–156, 158, 188, 196

• Similarity 7, 14, 33–34, 37, 39, 52, 59–60, 69, 117, 138, 141, 147, 149–156, 158, 188–189, 196

• Simile 27, 51, 92, 148, 159, 174, 176–177, 180, 192

• Source domain 2–3, 11, 33, 39–40, 47–48, 51–53, 57, 59–60, 73–74, 93, 106, 132, 141–142, 147, 164, 167–168, 173–174, 176, 181–182, 193–195

• Substitution 36, 38

• Structure 1, 6–7, 11, 14–16, 20, 29–31, 36, 41–43, 48–49, 66, 68, 76, 82, 90, 93, 105, 108, 121–122, 128, 130, 133–134, 136, 141, 148, 154, 174, 178, 182, 187–188, 190–193, 195

• Symbolism 63–65, 99, 103, 106, 128, 141–142

• Symbol 8, 23, 25, 63–64, 93, 99, 106, 111, 126, 196

• symbolic meaning 63–64, 125–126

• Target domain 2–3, 11, 47–48, 51, 53, 57–60, 73–74, 91–93, 96, 99, 102, 106, 141–142, 159, 164, 167, 173, 179, 187, 193–194

• Template 7, 15–18, 30–31, 36–37, 39–42, 97, 148–149, 158–160

• Topic 2, 4, 6, 11, 14–16, 18–19, 26, 30–42, 51–53, 56, 59, 61–62, 65, 67–72, 74, 76–78, 80–82, 91, 98, 100, 105, 130–133, 135, 138, 140–143, 147, 190–191, 194

• Unit of analysis 6, 53–56, 61–62, 67–71, 120, 133

• Verbal cue3

• Vismet 7, 82, 89–92, 97, 99–103, 108–111, 190, 192

• Vismip 6–7, 42–43, 47, 49–50, 53–61, 65–67, 69–75, 79, 81–82, 86, 92, 97, 104, 117, 120, 122–123, 126, 130, 189, 191, 194, 196

• Visual form 49, 58, 147, 190, 196

• Visual metaphor 1, 3–7, 11–12, 14–15, 36, 38, 41–42, 47–50, 53–61, 64, 69, 73–75, 81–82, 89–93, 95–100, 104, 107, 110–111, 117–118, 120–121, 126, 129–132, 134, 138, 140, 142–144, 147–150, 154–155, 159–160, 163, 165, 168–169, 171, 173–179, 181–182, 185–196