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Article published In:
Chinese Language and Discourse
Vol. 11:1 (2020) ► pp.31–54

Little cutie one piece

An innovative human classifier and its social indexicality in Chinese digital culture

| University of Oregon
| University of Oregon

This study investigates emerging usages in Chinese cyberspace of the numeral classifier méi that violate syntactic and semantic conventions of canonical grammar of modern Chinese. We treat these usages as constructional variants of the canonical classifier construction and show how they afford users of Weibo a device of social indexicality in the sense of Silverstein (1976, 1985, 2003) and Eckert (2000, 2003, 2008). We argue that the constructional variants facilitate the creation of a cute, chic, playful, humorous, and youthful online style and that its popularity draws on multiple indexical resources including contrast to canonical grammar, contemporary language contact with Japanese, influence of the cuteness culture and its commodification, and consumerism in the digital economy. This study contributes to research on the linguistic construction of identity and style, linguistic creativity in the new media and digital culture, and usage-based constructionist approaches to language.

Keywords: social indexicality, variation, digital culture, usage-based constructionist approach
Article outline
  • 1.Introduction
    • 1.1Linguistic variation and social indexicality
    • 1.2Chinese classifier constructions
    • 1.3 枚 méi: A brief history
  • 2.Data and methods
    • 2.1The Weibo blogpost dataset
    • 2.2Corpus data analysis methods
    • 2.3Survey on language user perceptions
  • 3.Results
    • 3.1Productivity
    • 3.2Head noun semantics
    • 3.3Language user perceptions
  • 4.Discussion
  • 5.Concluding remarks
  • Acknowledgements
  • Notes
  • Abbreviations used in this article
  • References


This article is currently available as a sample article.

Published online: 3 June 2020
DOI logo
https://doi.org/10.1075/cld.00023.shi
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