The avoidance of directly addressing human mortality indicates fear of death. This fear elicits psychological, social and religious
interdictions in language such that people resort to the use of metaphors to avoid confronting death. Under the premise that
metaphor is a conceptual mapping from a concrete source to an abstract target domain, this study aims to identify and categorize
euphemistic metaphors of death in six languages: Chinese, Farsi, Gĩkũyũ, Russian, Spanish, and Swedish. Those metaphors are
interpreted via the Conceptual Metaphor Theory (CMT). In doing so, 40 speakers in each of the languages were asked to complete a
short questionnaire. Various metaphors of death were identified in each language and categorized into four conceptual metaphors:
death is a journey; death is the end; death is a rest; and death is a summons. The key finding is that the
most common metaphor of death is death is a journey. This holds across linguistic groups regardless of gender and age
factors. This study also discusses the role of embodied cognition theories in accounting for how metaphors of death are created
and their role within cognition in general.
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