11. Constructing the (imagined) antagonist in advertising argumentation

Atkin, Albert; Richardson, John

doi:10.1075/cvs.2.14atk

Part of

Argumentation in Practice
Edited by Frans H. van Eemeren and Peter Houtlosser
[Controversies 2] 2005
► pp. 163–180

11. Constructing the (imagined) antagonist in advertising argumentation

Albert Atkin

John Richardson

Published online: 22 September 2005

https://doi.org/10.1075/cvs.2.14atk

Cited by (1)

Cited by one other publication

Vogler, Tanja

2024. Queer –activism and intersectionality? A discourse analysis of queer –political subject formations in the problematization of ‘race’. Social Movement Studies ► pp. 1 ff.

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