Edited by Nadine Thielemann and Daniel Weiss
[Discourse Approaches to Politics, Society and Culture 102] 2023
► pp. 75–101
During the SARS-CoV-2 pandemic, world leaders were expected to discuss complex notions with their constituents. In this paper, I analyze how four European leaders – Erna Solberg (Norway), Giuseppe Conte (Italy), Emmanuel Macron (Macron), Boris Johnson (UK) – broke down the complexity associated with Covid-19 measures. I look at 57 speeches given in the period of March 2020 – October 2020. Solberg chose to tackle complexity through oversimplification, for instance by overusing numbered lists and the intensifier mange (‘many’). Macron used self-directed questions to structure the discourse into more manageable units. Johnson made extensive use of signposting, slogans and catchphrases. No particular strategy was used by Conte to tackle complexity; this highlights the effect of increased time pressure in communicating a crisis.