Analyzing Genres in Political Communication

Theory and practice

| University of Lodz
| University of Warsaw
ISBN 9789027206411 | EUR 99.00 | USD 149.00
ISBN 9789027271488 | EUR 99.00 | USD 149.00
Featuring contributions by leading specialists in the field, the volume is a survey of cutting edge research in genres in political discourse. Since, as is demonstrated, “political genres” reveal many of the problems pertaining to the analysis of communicative genres in general, it is also a state-of-the-art addition to contemporary genre theory. The book offers new methodological, theoretical and empirical insights in both the long-established genres (speeches, interviews, policy documents, etc.), and the modern, rapidly-evolving generic forms, such as online political ads or weblogs. The chapters, which engage in timely issues of genre mediatization, hybridity, multimodality, and the mixing of discursive styles, come from a broad range of perspectives spanning Critical Discourse Studies, pragmatics, cognitive psychology, sociolinguistics, applied linguistics and media studies. As such, they constitute essential reading for anyone seeking an interdisciplinary yet coherent research agenda within the vast and complex territory of today’s forms of political communication.
Publishing status: Available
Table of Contents
Notes on contributors
Analyzing genres in political communication: An introduction
Piotr Cap and Urszula Okulska
Part I. Theory-driven approaches
Chapter 1. Genres in political discourse: The case of the ‘inaugural speech’ of Austrian chancellors
Helmut Gruber
Chapter 2. Political interviews in context
Anita Fetzer and Peter Bull
Chapter 3. Policy, policy communication and discursive shifts: Analyzing EU policy discourses on climate change
Michał Krzyżanowski
Chapter 4. The television election night broadcast: A macro genre of political discourse
Gerda Eva Lauerbach
Chapter 5. Analyzing meetings in political and business contexts: Different genres – similar strategies?
Ruth Wodak
Chapter 6. Presenting politics: Persuasion and performance across genres of political communication
James Moir
Part II. Data-driven approaches
Chapter 7. Legitimizing the Iraq War through the genre of political speeches: Rhetorics of judge-penitence in the narrative reconstruction of Denmark’s cooperation with Nazism
Bernhard Forchtner
Chapter 8. Macro and micro, quantitative and qualitative: An integrative approach for analyzing (election night) speeches
Thorsten Malkmus
Chapter 9. Reframing the American Dream: Conceptual metaphor and personal pronouns in the 2008 US presidential debates
Michael S. Boyd
Chapter 10. The late-night TV talk show as a strategic genre in American political campaigning
Katarzyna Molek-Kozakowska
Chapter 11. Multimodal legitimation: Looking at and listening to Obama’s ads
Rowan Mackay
Chapter 12. Blogging as the mediatization of politics and a new form of social interaction: A case study of ‘proximization dynamics’ in Polish and British political blogs
Monika Kopytowska
“This book is a major contribution to genre analysis. The chapters approach genres in the field of political communication from theory-driven and data-driven perspectives. Based on this theoretical-empirical interdisciplinary approach, the volume brings to light the many complexities of contemporary (political) genres, revisiting the timely questions of, i.a., generic chaining, hybridization and content migration. It is an indispensable source for anyone seeking a methodological framework for studies in the broad spectrum of mutually interactive forms of modern political communication.”
“Cap and Okulska's volume provides a crucial update on the conceptual status and the methodology of genre analysis.”
“The term genre can mean a lot of things, and here they are all good. This collection is a probing and thoughtful contribution to our understanding of political discourse – a rewarding and challenging exegesis for genre theorists of all persuasions.”
“This book offers significant theoretical and methodological updates for genre theories. The book is sure to appeal to genre scholars as well as those in related disciplines. It is an interesting and useful collection with a wealth of up-to-date information for anyone interested in political genres.”
“This book makes a major contribution to genre analysis in general and to political discourse in particular. [...] The collection of interdisciplinary articles coherently covers a broad range of complex forms of contemporary political communication. This book should therefore prove to be an invaluable resource for students, teachers and researchers in the domains of politics, discourse and media.”
“The volume under review offers a deep insight into the complex area of genre research in the field of political communication. [...] The volume contributes significantly to the understanding of genres in political communication and fulfills its aim to give a comprehensive update on the topic. The theoretical base of the analysis is broad, as is the choice of genres explored.”
Cited by

Cited by 18 other publications

No author info given
2019.  In Discourse and Political Culture [Discourse Approaches to Politics, Society and Culture, 86], Crossref logo
Antil, Anjuman & Harsh V. Verma
2020. Metaphors, Communication and Effectiveness in Indian Politics. Journal of Creative Communications 15:2  pp. 209 ff. Crossref logo
Avalos, Mary A. & Jennifer Augustin
2018.  In Conceptual Shifts and Contextualized Practices in Education for Glocal Interaction [Intercultural Communication and Language Education, ],  pp. 37 ff. Crossref logo
Barakos, Elisabeth
2016.  In Discursive Approaches to Language Policy,  pp. 23 ff. Crossref logo
Björkvall, Anders
2020.  In The Cambridge Handbook of Discourse Studies,  pp. 601 ff. Crossref logo
Cap, Piotr
2014. Review of Dontcheva-Navratilova (2011): Coherence in Political Speeches. Journal of Language and Politics 13:2  pp. 371 ff. Crossref logo
Cap, Piotr
2015.  In The Dynamics of Political Discourse [Pragmatics & Beyond New Series, 259],  pp. 59 ff. Crossref logo
Cap, Piotr
2015. Follow-ups in the US anti-terrorist discourse: Proposal for a macro-discursive approach to monologic follow-up sequences. Discourse & Society 26:5  pp. 543 ff. Crossref logo
Cap, Piotr
2019. Discourse studies: Between social constructionism and linguistics. A critical overview. Topics in Linguistics 20:2  pp. 1 ff. Crossref logo
Cap, Piotr
2021. Alternative futures in political discourse. Discourse & Society 32:3  pp. 328 ff. Crossref logo
Cap, Piotr
2021. On the development of the social-linguistic nexus in discourse research. Pragmatics and Society 12:2  pp. 309 ff. Crossref logo
Anna De Fina & Alexandra Georgakopoulou
2020.  In The Cambridge Handbook of Discourse Studies, Crossref logo
Geçer, Ekmel
2018. BİR TÜRKİYE KONTEKSTINDE SİYASAL PAZARLAMA: DEĞERLER ve PRATİKLER. Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi  pp. 129 ff. Crossref logo
Giglioni, Cinzia & Ellen Patat
2020. Pedagogical implications of teaching codes of ethics at tertiary level: An Italian case study. EuroAmerican Journal of Applied Linguistics and Languages 7:2  pp. 51 ff. Crossref logo
Hoffmann, Christian R.
2018. Crooked Hillary and Dumb Trump. Internet Pragmatics 1:1  pp. 55 ff. Crossref logo
Hyvärinen, Matti
2015.  In The Handbook of Narrative Analysis,  pp. 178 ff. Crossref logo
Molek-Kozakowska, Katarzyna & Jan Chovanec
2017.  In Representing the Other in European Media Discourses [Discourse Approaches to Politics, Society and Culture, 74],  pp. 1 ff. Crossref logo
Weizman, Elda & Anita Fetzer
2019.  In The Construction of ‘Ordinariness’ across Media Genres [Pragmatics & Beyond New Series, 307],  pp. 1 ff. Crossref logo

This list is based on CrossRef data as of 16 november 2021. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.

Subjects & Metadata

Communication Studies

Communication Studies
BIC Subject: CFG – Semantics, Pragmatics, Discourse Analysis
BISAC Subject: LAN009000 – LANGUAGE ARTS & DISCIPLINES / Linguistics / General
ONIX Metadata
ONIX 2.1
ONIX 3.0
U.S. Library of Congress Control Number:  2013020218 | Marc record