Analyzing Genres in Political Communication
Theory and practice
Featuring contributions by leading specialists in the field, the volume is a survey of cutting edge research in genres in political discourse. Since, as is demonstrated, “political genres” reveal many of the problems pertaining to the analysis of communicative genres in general, it is also a state-of-the-art addition to contemporary genre theory. The book offers new methodological, theoretical and empirical insights in both the long-established genres (speeches, interviews, policy documents, etc.), and the modern, rapidly-evolving generic forms, such as online political ads or weblogs. The chapters, which engage in timely issues of genre mediatization, hybridity, multimodality, and the mixing of discursive styles, come from a broad range of perspectives spanning Critical Discourse Studies, pragmatics, cognitive psychology, sociolinguistics, applied linguistics and media studies. As such, they constitute essential reading for anyone seeking an interdisciplinary yet coherent research agenda within the vast and complex territory of today’s forms of political communication.
[Discourse Approaches to Politics, Society and Culture, 50] 2013. xi, 426 pp.
Publishing status: Available
© John Benjamins
Table of Contents
Notes on contributors | pp. vii–xi
Analyzing genres in political communication: An introductionPiotr Cap and Urszula Okulska | pp. 1–26
Part I. Theory-driven approaches
Chapter 1. Genres in political discourse: The case of the ‘inaugural speech’ of Austrian chancellorsHelmut Gruber | pp. 29–71
Chapter 2. Political interviews in contextAnita Fetzer and Peter Bull | pp. 73–99
Chapter 3. Policy, policy communication and discursive shifts: Analyzing EU policy discourses on climate changeMichał Krzyżanowski | pp. 101–133
Chapter 4. The television election night broadcast: A macro genre of political discourseGerda Eva Lauerbach | pp. 135–185
Chapter 5. Analyzing meetings in political and business contexts: Different genres – similar strategies?Ruth Wodak | pp. 187–221
Chapter 6. Presenting politics: Persuasion and performance across genres of political communicationJames Moir | pp. 223–235
Part II. Data-driven approaches
Chapter 7. Legitimizing the Iraq War through the genre of political speeches: Rhetorics of judge-penitence in the narrative reconstruction of Denmark’s cooperation with NazismBernhard Forchtner | pp. 239–265
Chapter 8. Macro and micro, quantitative and qualitative: An integrative approach for analyzing (election night) speechesThorsten Malkmus | pp. 267–295
Chapter 9. Reframing the American Dream: Conceptual metaphor and personal pronouns in the 2008 US presidential debatesMichael S. Boyd | pp. 297–319
Chapter 10. The late-night TV talk show as a strategic genre in American political campaigningKatarzyna Molek-Kozakowska | pp. 321–343
Chapter 11. Multimodal legitimation: Looking at and listening to Obama’s adsRowan Mackay | pp. 345–377
Chapter 12. Blogging as the mediatization of politics and a new form of social interaction: A case study of ‘proximization dynamics’ in Polish and British political blogsMonika Kopytowska | pp. 379–421
Index | pp. 423–426
“This book is a major contribution to genre analysis. The chapters approach genres in the field of political communication from theory-driven and data-driven perspectives. Based on this theoretical-empirical interdisciplinary approach, the volume brings to light the many complexities of contemporary (political) genres, revisiting the timely questions of, i.a., generic chaining, hybridization and content migration. It is an indispensable source for anyone seeking a methodological framework for studies in the broad spectrum of mutually interactive forms of modern political communication.”
Christina Schäffner, Aston University
“Cap and Okulska's volume provides a crucial update on the conceptual status and the methodology of genre analysis.”
Andreas Musolff, University of East Anglia
“The term genre can mean a lot of things, and here they are all good. This collection is a probing and thoughtful contribution to our understanding of political discourse – a rewarding and challenging exegesis for genre theorists of all persuasions.”
James R. Martin, University of Sydney
“This book offers significant theoretical and methodological updates for genre theories. The book is sure to appeal to genre scholars as well as those in related disciplines. It is an interesting and useful collection with a wealth of up-to-date information for anyone interested in political genres.”
Sibo Chen, Simon Fraser University, on Linguist List 25.2307 (2014)
“This book makes a major contribution to genre analysis in general and to political discourse in particular. [...] The collection of interdisciplinary articles coherently covers a broad range of complex forms of contemporary political communication. This book should therefore prove to be an invaluable resource for students, teachers and researchers in the domains of politics, discourse and media.”
Guofeng Wang, Zhejiang University, in Discourse Studies Vol. 17:3 (2015)
“The volume under review offers a deep insight into the complex area of genre research in the field of political communication. [...] The volume contributes significantly to the understanding of genres in political communication and fulfills its aim to give a comprehensive update on the topic. The theoretical base of the analysis is broad, as is the choice of genres explored.”
Michael Kranert, Edinburgh Napier University, in Journal of Language and Politics Vol. 15:4 (2016)
Cited by 25 other publications
Antil, Anjuman & Harsh V. Verma
Avalos, Mary A. & Jennifer Augustin
Brusenbauch Meislová, Monika
2014. Review of Dontcheva-Navratilova (2011): Coherence in Political Speeches. Journal of Language and Politics 13:2 ► pp. 371 ff.
2021. On the development of the social-linguistic nexus in discourse research. Pragmatics and Society 12:2 ► pp. 309 ff.
2022. Virtual dialogues in monologic political discourse. Pragmatics and Society 13:5 ► pp. 747 ff.
Carrió-Pastor, María Luisa & Ana Albalat-Mascarell
2023. The use of boosters and evidentials in British campaign debates on the Brexit referendum. Pragmatics. Quarterly Publication of the International Pragmatics Association (IPrA) 33:1 ► pp. 1 ff.
Giglioni, Cinzia & Ellen Patat
Granato, Luisa & María Leticia Móccero
2022. Political dialogues in Argentina. Language and Dialogue 12:2 ► pp. 245 ff.
Hoffmann, Christian R.
2018. Crooked Hillary and Dumb Trump. Internet Pragmatics 1:1 ► pp. 55 ff.
Molek-Kozakowska, Katarzyna & Jan Chovanec
2017. Media representations of the “other” Europeans. In Representing the Other in European Media Discourses [Discourse Approaches to Politics, Society and Culture, 74], ► pp. 1 ff.
2022. Discourse approaches to the study of dialogue and culture(s). Language and Dialogue 12:2 ► pp. 169 ff.
Weizman, Elda & Anita Fetzer
[no author supplied]
This list is based on CrossRef data as of 13 november 2023. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.
Main BIC Subject
CFG: Semantics, Pragmatics, Discourse Analysis
Main BISAC Subject
LAN009000: LANGUAGE ARTS & DISCIPLINES / Linguistics / General