Analyzing Genres in Political Communication
Theory and practice
Editors
Featuring contributions by leading specialists in the field, the volume is a survey of cutting edge research in genres in political discourse. Since, as is demonstrated, “political genres” reveal many of the problems pertaining to the analysis of communicative genres in general, it is also a state-of-the-art addition to contemporary genre theory. The book offers new methodological, theoretical and empirical insights in both the long-established genres (speeches, interviews, policy documents, etc.), and the modern, rapidly-evolving generic forms, such as online political ads or weblogs. The chapters, which engage in timely issues of genre mediatization, hybridity, multimodality, and the mixing of discursive styles, come from a broad range of perspectives spanning Critical Discourse Studies, pragmatics, cognitive psychology, sociolinguistics, applied linguistics and media studies. As such, they constitute essential reading for anyone seeking an interdisciplinary yet coherent research agenda within the vast and complex territory of today’s forms of political communication.
[Discourse Approaches to Politics, Society and Culture, 50] 2013. xi, 426 pp.
Publishing status: Available
© John Benjamins
Table of Contents
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Notes on contributors | pp. vii–xi
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Analyzing genres in political communication: An introductionPiotr Cap and Urszula Okulska | pp. 1–26
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Part I. Theory-driven approaches
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Chapter 1. Genres in political discourse: The case of the ‘inaugural speech’ of Austrian chancellorsHelmut Gruber | pp. 29–71
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Chapter 2. Political interviews in contextAnita Fetzer and Peter Bull | pp. 73–99
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Chapter 3. Policy, policy communication and discursive shifts: Analyzing EU policy discourses on climate changeMichał Krzyżanowski | pp. 101–133
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Chapter 4. The television election night broadcast: A macro genre of political discourseGerda Eva Lauerbach | pp. 135–185
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Chapter 5. Analyzing meetings in political and business contexts: Different genres – similar strategies?Ruth Wodak | pp. 187–221
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Chapter 6. Presenting politics: Persuasion and performance across genres of political communicationJames Moir | pp. 223–235
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Part II. Data-driven approaches
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Chapter 7. Legitimizing the Iraq War through the genre of political speeches: Rhetorics of judge-penitence in the narrative reconstruction of Denmark’s cooperation with NazismBernhard Forchtner | pp. 239–265
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Chapter 8. Macro and micro, quantitative and qualitative: An integrative approach for analyzing (election night) speechesThorsten Malkmus | pp. 267–295
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Chapter 9. Reframing the American Dream: Conceptual metaphor and personal pronouns in the 2008 US presidential debatesMichael S. Boyd | pp. 297–319
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Chapter 10. The late-night TV talk show as a strategic genre in American political campaigningKatarzyna Molek-Kozakowska | pp. 321–343
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Chapter 11. Multimodal legitimation: Looking at and listening to Obama’s adsRowan Mackay | pp. 345–377
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Chapter 12. Blogging as the mediatization of politics and a new form of social interaction: A case study of ‘proximization dynamics’ in Polish and British political blogsMonika Kopytowska | pp. 379–421
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Index | pp. 423–426
“This book is a major contribution to genre analysis. The chapters approach genres in the field of political communication from theory-driven and data-driven perspectives. Based on this theoretical-empirical interdisciplinary approach, the volume brings to light the many complexities of contemporary (political) genres, revisiting the timely questions of, i.a., generic chaining, hybridization and content migration. It is an indispensable source for anyone seeking a methodological framework for studies in the broad spectrum of mutually interactive forms of modern political communication.”
Christina Schäffner, Aston University
“Cap and Okulska's volume provides a crucial update on the conceptual status and the methodology of genre analysis.”
Andreas Musolff, University of East Anglia
“The term genre can mean a lot of things, and here they are all good. This collection is a probing and thoughtful contribution to our understanding of political discourse – a rewarding and challenging exegesis for genre theorists of all persuasions.”
James R. Martin, University of Sydney
“This book offers significant theoretical and methodological updates for genre theories. The book is sure to appeal to genre scholars as well as those in related disciplines. It is an interesting and useful collection with a wealth of up-to-date information for anyone interested in political genres.”
Sibo Chen, Simon Fraser University, on Linguist List 25.2307 (2014)
“This book makes a major contribution to genre analysis in general and to political discourse in particular. [...] The collection of interdisciplinary articles coherently covers a broad range of complex forms of contemporary political communication. This book should therefore prove to be an invaluable resource for students, teachers and researchers in the domains of politics, discourse and media.”
Guofeng Wang, Zhejiang University, in Discourse Studies Vol. 17:3 (2015)
“The volume under review offers a deep insight into the complex area of genre research in the field of political communication. [...] The volume contributes significantly to the understanding of genres in political communication and fulfills its aim to give a comprehensive update on the topic. The theoretical base of the analysis is broad, as is the choice of genres explored.”
Michael Kranert, Edinburgh Napier University, in Journal of Language and Politics Vol. 15:4 (2016)
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[no author supplied]
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Subjects & Metadata
Communication Studies
BIC Subject: CFG – Semantics, Pragmatics, Discourse Analysis
BISAC Subject: LAN009000 – LANGUAGE ARTS & DISCIPLINES / Linguistics / General