Article published in:
Discourse, Politics and Media in Contemporary China
Edited by Qing Cao, Hailong Tian and Paul Chilton
[Discourse Approaches to Politics, Society and Culture 54] 2014
► pp. 171–194

Chapter 7. China’s soft power

Formulations, contestations and communication

| Durham University
This chapter examines the discursive structure of ‘soft power’ in China, its cultural, historical and political backgrounds and the role the mass media play in mediating its meanings. Conceptualised within critical discourse analysis, this study assesses soft power discourse as a form of articulating traditional values by China’s political and intellectual elites, and offers a view on China’s future direction. It also discusses how official formulations of soft power are contested, critiqued, but crucially communicated in the commercialised but diversified mass media. Specifically, it focuses on three levels of analysis: (1) a description of the language of ‘soft power’, (2) an interpretation of soft power as an institutional practice, and (3) an explanation of the broad socio-political dynamics that shape the discourse of soft power. The chapter argues that the Chinese notion of soft power is significantly different from Nye’s. It functions in part as an instrument for an ideological reformulation in the official discourse and reconstruction of cultural identities in the intellectual discourse. The chapter concludes with a critical evaluation of the significance and implications of the soft power discourse.* Keywords: Soft power; Chinese media; Confucianism; ideology; traditional Chinese culture; Chinese socialism; discourse analysis; external communication
Available under the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) 4.0 license.

For any use beyond this license, please contact the publisher at rights@benjamins.nl.

Published online: 23 April 2014
https://doi.org/10.1075/dapsac.54.08cao
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