Chapter published in:
The Discursive Construction of Class and Lifestyle: Celebrity chef cookbooks in post-socialist Slovenia
Ana Tominc
[Discourse Approaches to Politics, Society and Culture 75] 2017
► pp. 105–134

Chapter 6
Celebrity chefs in post-socialist Slovenia

The performance of class and lifestyle through language style in Love through the Stomach spin-offs

Article outline
  • 6.1The media and TV cooking in post-socialist Slovenia: Some context
    • 6.1.1Cooking on TV in the 1990s
  • 6.2Love through the Stomach as a local TV cooking show
  • 6.3 Topics analysis: From instruction to edutainment
    • 6.3.1Ingredients and preparation of food
    • 6.3.2Foreign foods
    • 6.3.3Family, children and friends: Synthetic personalization of relationships
    • 6.3.4Art, literature and travel
  • 6.4 Language style in celebrity cookbooks: From object construction to point of view
    • 6.4.1Object description and language style
      • Intertexuality to cartoons and fairy tales
    • 6.4.2 Mitigation and intensification: Constructing taste
    • 6.4.3 Construction of several points of view
  • 6.5Analysis of cookbook images
    • 6.5.1Images in the Novak cookbooks
  • 6.6Conclusion