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Part of
Persuasion in Public Discourse: Cognitive and functional perspectives
Edited by Jana Pelclová and Wei-lun Lu
[Discourse Approaches to Politics, Society and Culture 79] 2018
► pp. 21–42

Chapter 1
Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries

This study focuses on the persuasive patterns and conceptual domains of 16th and 17th century Hungarian medical recipes. From a theoretical perspective, the study is set in a functional cognitive framework, with heavy reliance on historical pragmatics and sociolinguistics. From a methodological perspective, the research is based on the concept of genre as script, which is an organized form of everyday knowledge, and on the metonymic model of speech acts. From the qualitative analysis of eight historical and representative collections of recipes, three main conclusions were drawn. First, persuasion can be best described with the help of persuasive intent within linguistic. Second, persuasion cannot be interpreted without its sociocultural context. Last, certain persuasive patterns can be delineated that are closely associated with the norms of the analyzed genre.
Keywords: early Hungarian medical recipes, linguistic patterns of persuasion, medical discourse domain, conceptual categories, script, genre, scenario model of speech acts
Article outline
  • 1.Introduction
  • 2.Research data and method
  • 3.The sociocultural background of the Hungarian medical discourse domain in the 16th and 17th centuries
    • 3.1The script of medical recipes in the 16th and 17th centuries
  • 4.Persuasion in medical recipes
    • 4.1Categories and codes of persuasion in 16th and 17th century Hungarian medical recipes
      • 4.1.1General positive value
      • 4.1.2Intensity
      • 4.1.3Testedness
      • 4.1.4Certainty
      • 4.1.5Time factor
      • 4.1.6Result of therapy
      • 4.1.7Authenticity/credibility – the source of persuasion
      • 4.1.8Emotional involvement
  • 5.Conclusion
  • Acknowledgements
  • Notes
  • Sources
  • References
Available under the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) 4.0 license.

For any use beyond this license, please contact the publisher at [email protected].

Published online: 8 August 2018
DOI logo
https://doi.org/10.1075/dapsac.79.02kun
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