Subject Index
A
- academic genre228,
272–273
- academic writing
259–260
, 273
- advertising121,
281–291
, 297
- alter-globalization activist128, 134
- analogy
149–152
; ,
173–174
; , 303, 306, 310, 312, 317, 320, 322, 325
see also disanalogy
- anthropomorphization212,
215–217
,
219–220
- appraisal system
117–118
; ,
150–151
;
see also evaluation
- appraisal theorySee
appraisal systemsee
- argumentation
43–47
; ,
232–233
;
see also logos
- attitude
117–120
,
150–151
, 236
- positive24, 26, 27, 28, 33, 34, 35, 39, 164
- attitudinal marker234, 244, 251
- attitudinal meaning
117–120
- authoritySee
preexisting authoritysee
- author-reference235,
242–246
B
- blendSee
Conceptual Blending Theorysee
- brand communication
207–221
- British National CorpusSee
BNCsee
C
- citation
235–236
,
239–242
- cognitive linguistics6, 67, 86, 197,
235–236
- Cognitive Metaphor Theory
210–212
;
see also metaphor
- cognitive processing of information127, 133
- complaint
181–190
,
193–195
,
197–199
,
201–203
- response
181–183
,
185–187
, 195, 201
- Conceptual Blending Theory67,
303–325
- connotation73, 287, 292, 293, 298, 309, 310, 312, 321
- connotative meaning
286–287
, 298, 299
- Contemporary Theory of Metaphor68, 70, 78
see also metaphor
- corporate branding
209–210
, 219
- Critical Metaphor Analysis66, 70
see also metaphor
- cross-cultural variation
233–237
, 244, 246,
251–252
- customer review
181–182
, 185, 202
D
- Deictic Space Theory
100–103
- disanalogy307, 313, 314, 318,
323–324
; , 325
see also analogy
- discourse
- academic
227–228
,
239–240
,
242–244
, 246,
252–253
,
259–260
, 272
- community
228–230
,
232–235
,
239–240
, 242, 244,
246–248
,
251–252
, 264
- political
9–10
, 68, 78, 85, 109
- domain
- source67, 70, 71, 211, 212, 213
- DSTSee
Deictic Space Theorysee
E
- El Condor Pasa308,
319–324
- English as a Lingua Franca
265–273
- ELFSee
English as a Lingua Francasee
- ethos1,
5–6
, 9, 24, 27,
43–56
,
58–59
, 110, 140, 152
- preexisting49, 52, 55, 58
- ethotic
- strategy45,
47–49
;
see also character presentation
- evaluation117, 119, 121, 123,
227–228
; ,
230–232
; , 234,
236–237
; , 239, 242,
244–253
; , 261, 268
see also appraisal system
- evaluative act
235–236
,
247–251
- negative229, 236,
247–248
, 250
- positive236,
247–248
, 251
F
- face
5–7
,
183–184
,
187–196
,
229–230
- compartmentalization
190–191
, 194
- competence191,
194–195
, 199,
201–203
,
229–231
, 244, 246, 250, 252
- institutional
183–184
, 187, 190, 193
- morality
191–193
, 199,
202–203
- quality11,
188–191
, 195, 202
- relational188, 189, 193, 202
- solidarity229, 230, 232, 235, 245, 246, 248, 252
- threatening act183, 190, 195, 197, 199,
200–201
- facework11,
183–185
; ,
187–191
; ,
202–203
;
see also rapport management
- fear
109–110
, 120,
122–123
, 141
- focal adjustment86,
92–93
,
97–98
- frame
10–11
, 68,
71–72
, 89, 92,
127–141
,
149–174
, 320, 324
- competition
130–133
,
135–137
- characterization130, 134, 135, 138, 140
- loss130,
132–136
, 138, 140
- process130, 132, 134, 135
- quantity131, 132,
135–137
,
140–141
- strength
130–131
, 132,
135–137
, 141
- substance130, 132, 133, 135, 137, 138, 140
- value130, 132, 134, 135, 138, 140
- framing
6–7
; ,
68–69
; ,
129–133
; ,
137–138
; ,
141–142
; ,
151–152
;
see also reframing
- FTASee
face threatening actsee
G
- ground88,
93–95
, 97, 100
H
- heads
- of noun phrase283,
293–294
, 296
- character presentation
45–46
; ,
48–50
;
see also ethotic strategy
I
- iconicity
281–299
- diagrammatic
284–285
, 289, 290, 293, 298
- image
- preexisting47, 49, 54, 55
- trustworthy44, 45, 47, 49, 51, 52, 54
- intercultural
259–262
, 264, 266
- interdiscursive hybridity267, 274
J
- JATSee
Yugoslav Airlinessee
- JOURNEY
74–78
,
80–81
,
213–214
- judgement150, 154,
162–170
L
- logos1, 27, 45, 54, 58, 133, 140, 152
see also argumentation
M
- medical recipe22, 23,
25–28
, 31, 39
- mental space8, 86,
88–92
,
102–104
,
306–307
, 319
- metaphor12,
65–81
, 102, 132, 137,
151–153
,
207–221
, 307
- deliberate211
see also Cognitive Metaphor Theory
see also Contemporary Theory of Metaphor
see also Critical Metaphor Analysis
- modality
99–101
, 103, 286
- deontic86, 99, 100, 102, 104
- modifier139, 141, 283, 287, 288, 289, 292, 293, 298
- pre292, 293, 296
see also postmodification
N
- noun phrase
281–299
- independent
283–284
,
287–289
P
- pathos27,
44–45
, 139, 141, 152
- PERSON66,
71–74
,
80–81
,
212–216
- personification
71–74
, 75, 80, 81, 137, 212, 215
- politeness192, 229, 247, 248, 250
- political
- propaganda109, 112,
121–122
- postmodification291, 293
see also modifier
- praise-criticism pairs250, 252
- preexisting authority49, 54, 56
- prologue49, 51, 52, 54, 56, 58
- promotional strategy
259–274
- pronoun
- personal229, 235, 236, 243, 245, 246
- propaganda2, 110, 112,
121–122
, 165, 313, 317, 318, 319, 325
- prototype22, 26, 153, 161, 162, 163,
166–167
, 172, 174
R
- rapport management
187–188
; ,
188–189
; , 193, 202
see also facework
- reframing
127–141
;
see also framing
- research article233, 243,
259–274
- rhetoric1,
43–58
, 110, 117, 152,
261–262
, 273
- classical
5–6
,
43–46
,
48–49
, 287
- rhetorical move231, 237, 239, 242, 246, 248, 251, 252
S
- self-promotion261, 263, 264, 272, 274
- semiotic
- resource
109–111
, 208, 211
- Serbia311,
317–318
,
322–323
- speech act26, 27, 69, 183, 189, 193, 202, 231
- stance5, 31,
117–119
, 164, 170, 192, 202, 236, 248, 251, 292
- statement of contribution
259–274
- subjectivization31, 35, 36
T
- The Empire Strikes Back308, 315
- third party28, 182, 184, 186, 189, 191, 196,
199–202
, 203
- TripAdvisor
181–182
, 184, 196
- typeface286, 289, 293, 294, 297, 298
V
- viewpoint
6–8
, 36,
88–90
, 130, 132, 141, 151,
197–198
, 234,
235–236
, 241, 283, 289, 295
- advertiser’s287, 292,
298–299
- vital relation306, 310, 311, 313, 325
W
- writer-reader interaction233, 235, 246
Y
- Yugoslav Airlines
321–324