Chapter 7
New politics, new metaphor?
Article outline
- 7.1Metaphor in political discourse
- 7.2The conceptual metaphor politics is a journey
- 7.3The conceptual metaphor politics is building
- 7.4The conceptual metaphor politics is battle
- 7.5Religious metaphors in the introduction to Labour’s manifesto in
1997
- 7.6The Target domains state, society and welfare
- 7.7Constructions of necessity in the metaphorical ideation in ideological
publications
- 7.8The metaphorical construction of political myths in the party conference
speeches
- 7.9The art of aestheticisation and promotionalisation through metaphorical
programme terms in Blair’s conference speeches
- 7.10Conclusions: Metaphors of the Third Way
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Notes