Chapter published in:
Discourse and Political Culture: The language of the Third Way in Germany and the UKMichael Kranert
[Discourse Approaches to Politics, Society and Culture 86] 2019
► pp. 207–248
Chapter 7New politics, new metaphor?
Article outline
- 7.1Metaphor in political discourse
- 7.2The conceptual metaphor politics is a journey
- 7.3The conceptual metaphor politics is building
- 7.4The conceptual metaphor politics is battle
- 7.5Religious metaphors in the introduction to Labour’s manifesto in 1997
- 7.6The Target domains state, society and welfare
- 7.7Constructions of necessity in the metaphorical ideation in ideological publications
- 7.8The metaphorical construction of political myths in the party conference speeches
- 7.9The art of aestheticisation and promotionalisation through metaphorical programme terms in Blair’s conference speeches
- 7.10Conclusions: Metaphors of the Third Way
