Edited by Massimiliano Demata, Virginia Zorzi and Angela Zottola
[Discourse Approaches to Politics, Society and Culture 98] 2022
► pp. 465–488
Chapter 20“Gender ideology” and the discursive infrastructure of a transnational conspiracy theory
The formula “gender ideology” has recently gained political traction in several countries. This chapter investigates its conspiracist discursive infrastructure by probing two corpora of far-right media from Brazil and the US. Analysis indicates that “gender ideology” is framed within semantic realms of manipulation, puppeteering, falseness, and danger. It also suggests that anti-gender rhetoric acts as an all-encompassing narrative whereby a cohort of inchoate but ideologically interlinked conspiracy theories are lumped together in a seemingly coherent whole. Comparing datasets from two countries empirically illustrates how anti-gender rhetoric crosses transnational borders and adapts to local specifics along the way.
- 2.Anti-gender conspiracy narratives
- 3.Data and methodology
- 5.Concluding remarks